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love

In This Week of Love…

… I decided to Blog about love as a kind of ode to love, which I think in our fast-pace ever-changing world of chaos is all too easily overlooked. Do you believe in love? Do you believe in true love? Do you believe in love at first sight? Do you believe in ever-lasting love? Love [...]

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Does a CEO need to blog?

If you were to take one look at the world today, it would be obvious that social media has become a very important communication tool. Ask yourself this question “can a CEO remain relevant if they are not versed in this new communication style the world has adopted?” More and more social media is changing [...]

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social media

Using Social Media To Market Your Brand: The Ups and Downs

The Twittersphere is a buzz with comments on the tweets put out my @DurexSA last week, which at best were lame and thoughtless and at worst were incredibly insulting to both men and women; and all this on the eve of 16 days of activism against violence towards women and children in South Africa. Bad [...]

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Thoughts of a Mind-traveler

It is Thursday evening and I am tired. I have had a full-on week and it’s not even finished yet. I am sitting at Durban airport waiting for my flight back to Johannesburg. My blogging day at TomorrowToday is a Friday. This means that every Friday at roughly 8am there is supposed to be a [...]

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Facebook highlights the new generation gap

Lucy Kellaway, a columnist in the Financial Times, wrote a brilliant piece some time ago about how older generations engage with social media, and why the battle to understand the value of Facebook. I think she has hit the nail on the head. It’s not a technology issue, it’s about a mindset. And she’s right [...]

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chick beer

How Beer Can Offer Insights into Gender Difference

I read a few months ago I came across a YouTube advert from Carlsberg Copenhagen which portrays their latest beer offering to the market – especially the female market, a beer called ‘Copenhagen’. With the number of women who drink beer on the rise (in fact roughly 27% of the beer-drinking market in the United [...]

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How the World Has Changed…

I am sitting in Hackney, London, writing this Blog, two days before it shall be published. Why, because on Friday when you read this I shall be on an airplane flying somewhere between Dublin, Amsterdam or Johannesburg (yup that’s my route). I am working from my computer, using a friend’s WIFI whilst in their kitchen [...]

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Highlights from the Social Media World Forum

I am lucky enough to be at the Social Media World Forum today and I have been blogging about the conference in detail. The are the highlights of day one as we looked into brands, online reputation monitoring and crisis management. First Impressions The biggest technical detail at the conference is the tweet wall. You [...]

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DA wins online political presence

DA takes control of the online political space

The local ward elections are upon us and therefore the media is full of stories about how each political party is both fabulous and corrupt (depending who placed the article). Arthur Goldstuck sent out a survey release on which political parties were utilising the online media the best. The DA far out-shone its rivals. The [...]

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One last word on Hyundai

For those of you who read my Blog post at www.tomorrowtoday.co.za written on the 22 April on customer service, which referred specifically to my experience buying an ix35 from Hyundai, I thought I would provide you with an update three weeks on. For those of you who did not read my Blog post on the [...]

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