TomorrowToday

Tweet Social media exploded a few years ago and developed a desire amoung businesses worldwide to engage with the digital world through social media. Companies started Facebook pages, Twitter Profiles and every kind of social media profile they could think of. Blogs have since become mandatory in business and organisations have begun to understand the [...]

Tweet To really empathize with Generation Y, you have to understand the impact their upbringing has had on shaping their value system or their understanding of normal. Their generation (or the era in which they were born) is of course only one aspect that would shape their value system, but it is through this lens that [...]

Tweet Never before in social history has it been more important to learn how to package information in such a way that it is palatable for your audience to hear; and easy to remember, in other words, learn how to present information efficiently. The reason for this is twofold: we live in a world where [...]

Tweet What I love about ‘new advertising’ is that it is so much more thought-provoking than advertising, sales and latterly marketing, has been in the past. In the the very early days of mass advertising companies focused on the sale of a product. I am talking about the early days… when Henry Ford famously said [...]

Tweet Whether or not you are a Manchester United fan, it would be difficult to argue with the fact that as a business this football club has been massively successful, to say nothing of their success as a sports team. In light of Sir Alex’s recent announcement of retirement, I think one must reflect on [...]

Tweet Retail is a cut-throat, competitive and unpredictable environment, but it really isn’t any different to all business because generally the rules for success are changing in all industries and markets around the world. I am just using retail as an example of how unpredictable success can be; and how quickly any kind of failure [...]

Tweet We’ve had a month of many of our team, plus some fun and friendly external contributors, joining in on our TomorrowToday Photo A Day project, and I thought I’d share some of the photos from the past month with you, just in case you aren’t following #TmTdPhoto on Instagram, or you haven’t seen the [...]

Tweet Andy Braner, who is the CEO of KIVU, recently wrote a really insightful blog post entitled ‘Tweet, Text or Talk’, which I really enjoyed. He is talking about the effect social media is having on Generation Y in particular (but all generations). What he articulates very clearly is that this new way of talking [...]

Tweet Seth Godin is one of our favourite thinkers and writers. We share many of his worldviews, especially that we are living in a period of transition from the end of the industrial age to the emergence of a connection economy. In one of his most insightful blog entries, Seth recently talked about this in [...]

Tweet Being good Friday, I wanted to write about Easter. I pondered over how Easter fitted into the world of work and what analogies, parallels or connotations I could draw so as so make this Blog didactic. So I Googled things like ‘the history of Easter’ and ‘the origin of Easter eggs’ for inspiration, but [...]