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Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message more accessible to the general consumer. Over the past few years we have placed much [...]

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Shooting from the hip: Why I love Starbucks

Shooting from the hip: Why I love Starbucks

Tweet I have read and followed the philosophy and rise of Starbucks with more than a passing interest over the years. It has been a remarkable ground-breaking company laid bare by Howard Schultz’s well-worth reading accounts of the journey.  That […]

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focus on quality

Quality is defined by the promise your customers need you to make

Tweet How would you define quality in your industry? What is it that your company strives to perfect and on which that can be better than anyone else? And I wonder how much money, time and effort is spent on […]

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shutterstock_50637505-1

What Happens When The Plan Cannot Be Implemented?

Tweet Retail is a cut-throat, competitive and unpredictable environment, but it really isn’t any different to all business because generally the rules for success are changing in all industries and markets around the world. I am just using retail as […]

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Shopping-bags-and-mobile-218×300

What Impact Will Mobile Marketing And On-Line Shopping Have On Stores?

Tweet At TomorrowToday whatever we talk about is done so within the context of how the world is changing. There has been much written about this within the TomorrowToday stable.  About how technology, institutional change, demographic change, the economy and […]

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Tomorrows-Retail

Tomorrow’s Retail – using data to help customers (not scare them)

Tweet Our UK Strategic Insights team has recently released a report on “Tomorrow’s Retail” – and it’s now available for you to download. It’s filled with fantastic insights – like this one… What if a retailer could anticipate what a […]

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Emirates staff

Fly Emirates: How an Airline gets it right in all but one thing.

Tweet November. Dubai. Emirates business lounge. ‘Home’. I do a lot of flying. It comes with the territory and let me say right upfront, travel is not as glamorous as it is sometimes made out to be! Any frequent flyer […]

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enneagram_int

Do You Know the Enneagram?

Tweet If you do, then read on. If you don’t, read on too, for you will learn something about this ancient and profoundly accurate tool for understanding and engaging with the different ways in which people think, feel and intuitively […]

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first-impression

How Important Are First Impressions?

Tweet We are all taught that first impressions are important; and that is because they are! When I train on this subject I talk about creating first and lasting impressions that differentiate you, because in a world where there is […]

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mango

In the search for logic: Please help.

Tweet There must be a reason but I sure as heck can’t find it! For that matter nor could the staff of Mango. Yes, it is another airline saga and one that perhaps you can enlighten me on. The other […]

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wimpy burger

What Having A Social Conscience Can Do For Your Brand

Tweet In January 2012 Wimpy decided to try a completely new type of advertising. They launched what they called their ‘Braille Burgers’ public relations campaign. What the campaign did was set out to write, in seseme seeds on the top of […]

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growth

Should Loyalty be Rewarded?

Tweet I wonder how many of you reading this blog have received benefits for your loyalty to a company or service? There are many loyalty programmes around today, some good and others pretty average. To me it seems such an […]

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