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Seamless Customer Experience: this is retail’s digital future

Tweet The digital world has disrupted our marketing worlds and changed the way business communicates with people. Social media has opened the door to two-way conversations with data giving us a better understanding of our market and mobile making our […]

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Digital Natives and the new normal of socialising

Tweet I was recently in a conversation with a person who recounted an experience with her two teenage Digital Native Children. [Digital Native: A digital native is a person who was born during or after the general introduction of digital technologies […]

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older man and younger woman yelling at each other

Boomer purchases and Gen Y coolness – Get Boomers to spend by impressing their kids

Tweet I was recently in a conversation with a dealer principle in a motor dealership.  He recounted how many of his sales people have a two stage process to the purchase of a car by a Baby Boomer. The Boomer […]

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SMART-Customer-Experiences

Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message more accessible to the general consumer. Over the past few years we have placed much [...]

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Gamification and your life

Tweet One of the trends TomorrowToday has been tracking for several years is that of Gamification. Simply put, this reflects that reality that just as social networking, search engines, and online media have changed the way we live, so too […]

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Cyber Bullying: Are you ready for this?

Tweet Parents, do you know what 420, TDTM and GNOC mean in cyber speak? Whether you do or don’t, there’s a good chance your child does – 420 means marijuana, TDTM means Talk Dirty to Me, and GNOC means Get […]

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Top Trends in Social Media 2014

Top 7 Trends for Social Media in 2014

Tweet Going into 2014 I have spent some time looking into the predicted trends and have highlighted a few that I believe will take place in 2014. Image based content will increase This is a no-brainer but should be said. […]

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Reasons Why We Don’t Need Offices

Reasons Why We Don’t Need Offices

Tweet I started my “proper” working career (after some military service which included being a professional musician, some student type part-time jobs and early entrepreneurial activity) at KPMG in the early 1990s. I joined the audit group, and was shown […]

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Raising Digital Citizens

Tweet Mike has spent most of his career trying to help businesses succeed in a digital world. He believes that the digital world is intimately woven into the fabric of society, and that people are digital citizens as well as […]

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Techonology that’s changing lices

Technology innovation that is changing lives

Technology is only as valuable as value that is perceived by its user. The technology that impacts the future are technologies that people adopt and use. These are the technologies to watch. There are many of these technologies on my list at the moment but I only have time/space to share two with you. 3D [...]

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Headhunting

Social Media and Recruitment – The connection economy shift

Finding a job has never been a simple process and finding the right person to join your company is like finding a needle in a haystack. Fortunately the rise of social media is making it easier for companies and candidates to court each other. Those candidates that use their online presence to ‘beef up’ their [...]

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Generation Y – Driving the need for Mobile Maturity

Tweet In a recent study by PricewaterhouseCoopers (PwC), titled “PwC’s NextGen: A Global Generational Study”, they highlighted a number of learnings that organisations can take from the study. Among a number of useful and interesting insights, one of the key learnin gs […]

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