Archive › Consumer 2.0
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Boomer purchases and Gen Y coolness – Get Boomers to spend by impressing their kids

Tweet I was recently in a conversation with a dealer principle in a motor dealership.  He recounted how many of his sales people have a two stage process to the purchase of a car by a Baby Boomer. The Boomer […]

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Really Beautiful Advertising

Tweet What I love about ‘new advertising’ is that it is so much more thought-provoking than advertising, sales and latterly marketing, has been in the past. In the the very early days of mass advertising companies focused on the sale […]

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What Happens When The Plan Cannot Be Implemented?

Tweet Retail is a cut-throat, competitive and unpredictable environment, but it really isn’t any different to all business because generally the rules for success are changing in all industries and markets around the world. I am just using retail as […]

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What Impact Will Mobile Marketing And On-Line Shopping Have On Stores?

Tweet At TomorrowToday whatever we talk about is done so within the context of how the world is changing. There has been much written about this within the TomorrowToday stable.  About how technology, institutional change, demographic change, the economy and […]

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Tomorrow’s Retail – using data to help customers (not scare them)

Tweet Our UK Strategic Insights team has recently released a report on “Tomorrow’s Retail” – and it’s now available for you to download. It’s filled with fantastic insights – like this one… What if a retailer could anticipate what a […]

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Do You Know the Enneagram?

Tweet If you do, then read on. If you don’t, read on too, for you will learn something about this ancient and profoundly accurate tool for understanding and engaging with the different ways in which people think, feel and intuitively […]

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How My iPhone Can Help You?

Tweet I have the iPhone 4S and I recently installed the software upgrade iOS6. So this is some of what my phone can now do: Make phone calls Send SMS’s (which I can choose to write or dictate with a […]

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Be mindful not to pigeonhole Millennials

Tweet Whether you are marketing to Millennials, teaching them, managing, mentoring or working for one, be mindful that you do not make assumptions about them. They are a very interesting generation, full of contradiction and unexpected (often pleasant) surprises. On […]

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Secrets to Success in a New World of Work: High Tech, High Touch, High Trust

Tweet The world we live and work in has become increasingly complex in the past two decades.  Rapid advances in technology, together with globalization and fast growth all combined to rewrite the rules of success, failure and organizational design.  The […]

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The Communication Revolution

Tweet In the 21st century I think we are all acutely aware of the significance of communication. It is all around us, in so many forms: face to face (both verbal and non-verbal or our body language), written, in various […]

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nandos santam

When advertising gets personal (and conversational and fun)… it can be brilliant

Tweet Updated on 25 April 2012. South Africa has a long history of clever TV advertising, with some outstanding brands and campaigns. Probably the stand out brand, though, is Nando’s, the chicken restaurant, who have a reputation for pushing the […]

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Does your brand need to get a little more social?

Tweet We all know that social media is by no means new, however it’s astounding how many businesses have failed to recognise it as a powerful marketing tool. It’s changed the way brands and consumers communicate and is something companies […]

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