Archive › Social Media

Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message more accessible to the general consumer. Over the past few years we have placed much [...]

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Cyber Bullying: Are you ready for this?

Tweet Parents, do you know what 420, TDTM and GNOC mean in cyber speak? Whether you do or don’t, there’s a good chance your child does – 420 means marijuana, TDTM means Talk Dirty to Me, and GNOC means Get […]

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Top Trends in Social Media 2014

Top 7 Trends for Social Media in 2014

Tweet Going into 2014 I have spent some time looking into the predicted trends and have highlighted a few that I believe will take place in 2014. Image based content will increase This is a no-brainer but should be said. […]

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Social Media and Recruitment – The connection economy shift

Finding a job has never been a simple process and finding the right person to join your company is like finding a needle in a haystack. Fortunately the rise of social media is making it easier for companies and candidates to court each other. Those candidates that use their online presence to ‘beef up’ their [...]

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Limited social media at work is a deal breaker for younger generations

Tweet The biggest issue that HR is facing today is IT policies. In most companies, IT does not see itself as a service to the HR function, and don’t recognise how much their policies affect the morale of the staff […]

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Mobile Marketing and Social Disruption

Mobile Marketing and Social Disruption

I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When asked to look at the future of mobile I believe that you need at look at three main aspects: The internet of things Social Disruption Infrastructure In my last post I presented [...]

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Bullas book

Blogging the ‘Not So Smart’ Way by Jeff Bullas

Tweet I was really looking forward to reading Jeff Bullas’s ‘Blogging the Smart Way’ that I had downloaded. I was sure that there would be some worthwhile insights and some fresh lessons to be learnt. He did a pretty convincing […]

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Graeme on Twitter

Twitter username changed: @FuturistGraeme

Tweet Graeme Codrington used to Tweet at @workforcetrends. He has now changed his Twitter username to @FuturistGraeme. If you already follow him, there is no need to do anything – the change has already been made automatically. But please do […]

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Blog – Social Media 3

Make the most of social media: the difference between an audience and an individual

Tweet One of the numerous quotes attributed to Albert Einstein is: “Not everything that can be counted counts, and not everything that counts can be counted.” This is true in business, as it is in other areas of our lives. […]

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The Kids Aren’t Playing Around Anymore

Tweet For a few years now, our researchers at TomorrowToday have been predicting what Generation Y might do when they grow up. This generation was first dubbed “The Millennials” by Neil Howe and William Strauss (see this book, for example), […]

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How My iPhone Can Help You?

Tweet I have the iPhone 4S and I recently installed the software upgrade iOS6. So this is some of what my phone can now do: Make phone calls Send SMS’s (which I can choose to write or dictate with a […]

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Can Mobile and Social Strategy Create an Infrastructure for Africa Development

Over the past year or so I have been working with a number of companies looking to expand their business into Africa. This is probably one of the most exciting areas of business growth because of the uniques challenges and breadth of work involved. The return, without a doubt, is great for any business who [...]

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