TomorrowToday

In the 21st century I think we are all acutely aware of the significance of communication. It is all around us, in so many forms: face to face (both verbal and non-verbal or our body language), written, in various forms in the media; and digital, just to name a few. Therapists talk about the need [...]

Updated on 25 April 2012. South Africa has a long history of clever TV advertising, with some outstanding brands and campaigns. Probably the stand out brand, though, is Nando’s, the chicken restaurant, who have a reputation for pushing the boundaries (sometimes too far). Recently, Nando’s spoofed one of South Africa’s oldest and most conservative insurance [...]

A few weeks ago, Graeme Codrington ran a workshop at EMEC2012, the conference for Meetings Professionals International (MPI) in Budapest. He was asked to speak on technologies that are going to shape the meetings industry in the next few years. He took an interesting approach, not just listing a whole host of technologies, but rather [...]

In January 2012 Wimpy decided to try a completely new type of advertising. They launched what they called their ‘Braille Burgers’ public relations campaign. What the campaign did was set out to write, in seseme seeds on the top of a burger bun; in braille, that Wimpy’s new menu was considerate to visually impaired people because [...]

Last week I was asked by the great team at Enviable Workplace.com to experiment by doing a video podcast for them instead of something written. So, here’s a 12 minute discussion on the role of education in the new world of work, and what we need to do to change schools and universities to provide [...]

Mike Saunders will be presenting Social Reinvention at the  Web 2.0 conference in March 2012. Date:    6 – 8 March 2012 Venue: Emperors Palace, Kempton Park, Johannesburg Get 10% off the conference by quoting this promotional code “tomorrowweb2.0″ The past, present and future (Web3.0). From only reading web sites on the net to being able to [...]

If you want your company to be innovative, failure is not an option…it is essential. Innovation is built on the willingness to try new things and the understanding that failure will be an inevitable road-hump along the way. It is that simple and it is that difficult. Innovation is a buzzword that is much bandied [...]

I’ve had a busy and long week, speaking at five different conferences, in five different cities in five different countries. Each client needed me to customise my content, and so it’s been a blur of planes, airports, taxis, hotels, creating presentations, meeting technical teams, delivering and interacting with delegates. It’s been one of those weeks [...]

I read a few months ago I came across a YouTube advert from Carlsberg Copenhagen which portrays their latest beer offering to the market – especially the female market, a beer called ‘Copenhagen’. With the number of women who drink beer on the rise (in fact roughly 27% of the beer-drinking market in the United [...]

In an age where we have to be able to talk to people; and all sorts of people, my feeling is that we can learn a lot from horses. Most people find them intimidating, because of their physical strength, but they could not be more wrong. 99% of horses, treated right, are all heart; and [...]