Archive › Marketing and sales
older man and younger woman yelling at each other

Boomer purchases and Gen Y coolness – Get Boomers to spend by impressing their kids

Tweet I was recently in a conversation with a dealer principle in a motor dealership.  He recounted how many of his sales people have a two stage process to the purchase of a car by a Baby Boomer. The Boomer […]

Comments ( 0 )
SMART-Customer-Experiences

Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message more accessible to the general consumer. Over the past few years we have placed much [...]

Comments ( 0 )
EMEA-map

The madness of ‘EMEA’

Tweet I am sitting at a conference waiting for my turn to speak. Right now, there is a financial review of the year – by a fairly engaging CFO, as it happens. But one set of charts has reiterated something […]

Comments ( 0 )
o-DOVE-REAL-BEAUTY-570

Really Beautiful Advertising

Tweet What I love about ‘new advertising’ is that it is so much more thought-provoking than advertising, sales and latterly marketing, has been in the past. In the the very early days of mass advertising companies focused on the sale […]

Comments ( 0 )
shutterstock_50637505-1

What Happens When The Plan Cannot Be Implemented?

Tweet Retail is a cut-throat, competitive and unpredictable environment, but it really isn’t any different to all business because generally the rules for success are changing in all industries and markets around the world. I am just using retail as […]

Comments ( 0 )
nike

‘Just Do It’, how cruelly ironic in retrospect!

Tweet I have been battling to get my head around the Oscar Pistorius case. I did not know how much I valued him as a South African inspiration story until just over ten days ago when that was somewhat thrown […]

Comments ( 0 )
Shopping-bags-and-mobile-218×300

What Impact Will Mobile Marketing And On-Line Shopping Have On Stores?

Tweet At TomorrowToday whatever we talk about is done so within the context of how the world is changing. There has been much written about this within the TomorrowToday stable.  About how technology, institutional change, demographic change, the economy and […]

Comments ( 1 )
Tomorrows-Retail

Tomorrow’s Retail – using data to help customers (not scare them)

Tweet Our UK Strategic Insights team has recently released a report on “Tomorrow’s Retail” – and it’s now available for you to download. It’s filled with fantastic insights – like this one… What if a retailer could anticipate what a […]

Comments ( 1 )
YouthActivism

The Kids Aren’t Playing Around Anymore

Tweet For a few years now, our researchers at TomorrowToday have been predicting what Generation Y might do when they grow up. This generation was first dubbed “The Millennials” by Neil Howe and William Strauss (see this book, for example), […]

Comments ( 0 )
nandos santam

When advertising gets personal (and conversational and fun)… it can be brilliant

Tweet Updated on 25 April 2012. South Africa has a long history of clever TV advertising, with some outstanding brands and campaigns. Probably the stand out brand, though, is Nando’s, the chicken restaurant, who have a reputation for pushing the […]

Comments ( 0 )
goldfish_square

Why your marketing team needs smaller databases

Tweet Marketers are always needing to prove the value of the work they do which is a tough challenge because value can be measured in many ways in the marketing world. The increase of brand awareness impacts the number of […]

Comments ( 1 )
wimpy burger

What Having A Social Conscience Can Do For Your Brand

Tweet In January 2012 Wimpy decided to try a completely new type of advertising. They launched what they called their ‘Braille Burgers’ public relations campaign. What the campaign did was set out to write, in seseme seeds on the top of […]

Comments ( 0 )