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A hidden secret of the Ice Bucket Challenge success – and the future of communication

A hidden secret of the Ice Bucket Challenge success – and the future of communication

Tweet The Ice Bucket challenge for ALS is probably the most successful meme created thus far for social media. Of course, social media experts are now trying to reverse engineer it to discover the secrets to successfully created a viral […]

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RIP Blackberry

Blackberry: Time of death…?

Tweet John Chen, the CEO brought in to arrest Blackberry slide into oblivion believes that Blackberry has turned the corner and can be saved. In an article by Nic Fildes in THE TIMES Business (6 August) Chen was quoted as […]

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I have seen the future – and it only costs $35

I have seen the future – and it only costs $35

Tweet A few weeks ago I was doing a workshop with a telecoms company. We were looking at some of their thoughts around global expansion, especially into developing markets and across Africa. Then they showed me something that is going […]

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solar roadways

Solar Roadways – disruptive digitisation coming to a street near you?

Tweet Standing on a train platform south west of London a few years ago, I felt the whoosh of another fast train rushing past. In the distance I could just see the large arms of a slow-turning wind turbine. I’m […]

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wc walk again

A Miracle at the World Cup – and a vision of the future

Tweet At tonight’s Football World Cup opening ceremony a minor miracle will occur when the opening game between Brazil and Croatia is started by a young man kicking a football. It doesn’t sound miraculous until you hear that this young […]

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biker 3d printing face

Print me a face: another mind blowing use for 3d printers

Tweet At TomorrowToday, we’re big fans of 3d printing technology. We’ve been speaking about it for more than 5 years now. I actually have a 3d printer at home, and as a team we write about the implications of 3d […]

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WHERE to look to see the future

WHERE to look to see the future

Tweet Our team at TomorrowToday often presents on future trends and the disruptive forces shaping the world. Our content comes from our ongoing research and analysis, backed up by a full-time research team spread across the world. It’s easy then […]

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SMART-Customer-Experiences

Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message more accessible to the general consumer. Over the past few years we have placed much [...]

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games4

Gamification and your life

Tweet One of the trends TomorrowToday has been tracking for several years is that of Gamification. Simply put, this reflects that reality that just as social networking, search engines, and online media have changed the way we live, so too […]

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iStock_000018205640Small

Cyber Bullying: Are you ready for this?

Tweet Parents, do you know what 420, TDTM and GNOC mean in cyber speak? Whether you do or don’t, there’s a good chance your child does – 420 means marijuana, TDTM means Talk Dirty to Me, and GNOC means Get […]

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unsocial train newspapers

Idealising the past: Being unsocial

Tweet A few weeks ago the following picture was doing the rounds on Twitter and Facebook, under the heading: “modern technology makes us more unsocial”: There’s an excellent point to be made in this photo, and in the similar I […]

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Driverless cars and a road revolution

Driverless cars and a road revolution

Tweet FastCompany recently ran an article which is one of the best analyses of the driverless car revolution that is about to take us by storm. It’s well worth reading in detail here. As the author points out, what stands […]

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