Mind the SALES Gap

Based on the award winning Mind the Gap programme, this is an ideal follow-up or stand alone session. The focus of this session is on applying an understanding of different generations to sales, customer relationships and marketing. The presentation or workshop helps participants understand why people older and younger than themselves have different value systems, and how a generation gap influences attitudes and behaviours. It includes case studies of adverts and sales approaches that are successful with younger and older people. Sales and customer service teams will leave with new insights that can be immediately applied, helping them to connect more effectively with customers from different generations.