Mike is an expert on all things digital, both on the technical side, but perhaps more importantly on the customer aspect of this new world of work we find ourselves in, and will expertly guide you into knowing how to effectively define and communicate to your target audience in the this new digital age.
Mike introduces you to the new consumer and from his research he explores the nature, drive and expectations they have – enabling his audience to understand how to identify the influences and networkers in their market and develop a business strategy to adapt to the new rules that their consumer lives by.
Mike provides training, presentations, and consulting on marketing strategy, the new consumer, social business and networking, blogging, internet and email marketing, new media and technologies, and the new world of work.
His vision for social media in the marketplace is to see organisations effectively using digital media to communicate online – increasing their reach, influence and productivity. He fulfills this vision in his consulting role, as well as in his capacity as a speaker, where he shares his expertise in the fields of internet marketing and social media. Through DigitLab, Mike helps organisations build digital campaigns, engaging people online and building communities around brands.
Mike was recently voted as one of the Top 20 people to follow on Twitter in South Africa, and blogs at www.mikesaunders.co.za, www.ideate.co.za and www.tomorrowtoday.co.za.
“My passion lies in coaching people and business in the art of leveraging social media and the internet for the purposes of extending networks, generating business and enhancing personal profiles.” – Mike Saunders
What our clients have said
“Great presentation Mike! thank you for joining us today, debating the Future Agenda” – Pieter Uys (CEO of Vodacom)
“Mike Saunders, has done fantastic work in simplifying social media so that our business can get real benefit. His fast, efficient, and clear way of communicating, as well as his ability to produce results is a pleasure to experience.” – Anthony Dawe (CEO of Bidvest Freight)
“Mike is an expert in the Social Media environment and has successfully completed several projects for SPAR that have added huge value to the Learning and Development environment” – Mike Nel (Group Training Manager at SPAR)
“Mike has been a valuable resource for my colleagues and I at the Mr. Price Group. We have used him as a speaker, and as a specialist consultant, regarding the uses and implications of Social Media within our business” – Justin Bodil (Talent Development Specialist at Mr Price)