Tag Archives: consumer 2.0

Using digital to delight your customers

Customer centricity in business the art of making the customer the centre of decisions and processes in your business. Steering away from a product focus which aims to produce and sell products, a customer centric business looks at the needs of customers and solves them. The product literally sells itself because it solves customers problems [...]

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A powerful example of how technology is changing the retail industry

Tweet I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today is a subway advertisement that turned a South Korean subway into a supermarket. The […]

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One last word on Hyundai

Tweet For those of you who read my Blog post at www.tomorrowtoday.co.za written on the 22 April on customer service, which referred specifically to my experience buying an ix35 from Hyundai, I thought I would provide you with an update […]

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What’s your digital lifestyle?

Tweet I am a firm believer that every person hasa certian level of digital integration in their lifestyle. The is something in almost all of us that uses the digital landscape in someway or another. This is what excites me […]

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Is your company website your best business to business marketing tool?

Tweet Business to Business need lead generation focused websites Business leaders, in a recent study, cited company websites as the main source of information when looking at a business to business purchase. Company websites were used more than trade magazines, […]

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Can losing control online actually benefit your business?

Tweet Social media guru’s the world over will tell you that if you want to get into social media do your best not to own your content. This is a difficult concept to understand. Control is all we know. How […]

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How YouTube manages copyright

Tweet I wrote about this on my blog a few weeks ago and thought it was worth sharing withthe connection economy audience as well. Youtube is often under the microscope regarding it copyright issues. Essentially uploading copywritten material (TV and […]

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