Tag Archives: customer experience

Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message more accessible to the general consumer. Over the past few years we have placed much [...]

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Using digital to delight your customers

Customer centricity in business the art of making the customer the centre of decisions and processes in your business. Steering away from a product focus which aims to produce and sell products, a customer centric business looks at the needs of customers and solves them. The product literally sells itself because it solves customers problems [...]

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Retail and Technology

There is a unique relationship between retail and technology. Retail chains have long been adopting technology as a means to track customers and gather valuable data. Some retailers have also leant on technology to provide more interesting window displays and shopping experiences. There is however a new element to this relationship, consumers and technology. Consumers [...]

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Mobile Marketing and Social Disruption

Mobile Marketing and Social Disruption

I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When asked to look at the future of mobile I believe that you need at look at three main aspects: The internet of things Social Disruption Infrastructure In my last post I presented [...]

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Cupcakes1 ed

What cupcakes teach us about great customers experiences

The world of customer experiences is becoming more and more complex as business begins to understand the need to create niche experiences that mean more to their customers. I recently ready and article in Fast Company about how a cup cake business has redefined the mom-and-pop shop by using twitter. Now that kind of story [...]

What cupcakes teach us about great customers experiences originally posted on Mike Saunders – Keynote Speaker and Social Media Coach

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Calling out to those connecting to – and connected to – call centres

Tweet “Call centres are the electronic assembly lines of the new economy” – Phil Jennings, Union Network International The last few months have been a busy and exciting time for Tomorrow Training. We have been up to a lot of […]

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