TomorrowToday

If you were to take one look at the world today, it would be obvious that social media has become a very important communication tool. Ask yourself this question “can a CEO remain relevant if they are not versed in this new communication style the world has adopted?” More and more social media is changing [...]

There is a great deal of conversation around the social media bubble at the moment. If you have not heard already, the social media bubble is a topical debate about whether social media websites like Facebook, Groupon, Linkedin and Twitter a actually worth the values that they have been estimated at. The values are outlined [...]

Identifying Talent is a top priority in any organistion today. Daniel Pink, in his TED talk on The Surprising Science of Motivation, suggests the most valuable people in a knowledge economy organizations are the people thinking about solutions to to questions we haven’t even discovered / asked yet. I’m not sure that’s possible, but it [...]

The recruitment industry in South Africa looks like it is on the rise for the first time in two and a half years. Human Resources South Africa reported “employment grew by 5.6% during March.” As business slowly starts to find its feet again after a rough few years in the global economy recruiters are looking [...]

Over the last month Mike Saunders and a few associates ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. The findings were quite interesting and echoed many generalizations about generation Y. In South [...]

http://www.youtube.com/watch?v=vVom_j0Wtp4&feature=player_embedded MTV Online presenter Tom Thurlow went on the streets to ask students about their digital lifestyle. What mobiles are they carrying and why? Are they adopting Foursquare or Facebook Places? Do any of them still read newspapers or do they get all their news online?

Social technologies like twitter, foursquare, MXit, facebook and BBM represent the communication shift from physical to digital. Although this is becoming a well known fact most people are unsure where they stand and how this communication will affect their business. Most business are completely reliant on strong sales teams who are well equipped with product [...]

After the article from Barrie Bramley on the influence of the smart phone I thought it would be a good idea to show you this infographic that outlines the effect of the mobile phone on social media.

I am a firm believer that every person hasa certian level of digital integration in their lifestyle. The is something in almost all of us that uses the digital landscape in someway or another. This is what excites me about digital media – its different for everyone. Each person experiences the digital landscape in their [...]

Business to Business need lead generation focused websites Business leaders, in a recent study, cited company websites as the main source of information when looking at a business to business purchase. Company websites were used more than trade magazines, search engines and social media. The business decision makers are telling us the story that with [...]