TomorrowToday

“Over the last two decades, the world has changed substantially. The economic, political, social, corporate, and personal rules that now apply bear scant relation to those applicable two decades ago. Different times require a different script” writes Kenichi Ohmae in his book titled, The Next Global Stage. Coming to terms with this shift is often [...]

Carol Phillips is someone I follow on Twitter. If you’re looking for insights and great thoughts around Marketing and Generational Theory, then she’s definitely worth following. This week she uploaded a presentation onto Slide Share titled, ‘Researching the Millennial Mind‘. You can watch the presentation below, or click directly into Slide Share using the two [...]

Dear Wally, (if the name fits or even if it doesn’t…) I need to speak to you on an important issue.  For some time I have been watching a tsunami looming large on the horizon and it seems that the majority of corporate leaders I get to engage with remain oblivious to the impending danger.  [...]

In a report released in February 2010 by Cisco Internet Business Solutions Group (IBSG) (download the PDF here – 2.8Mb), the needs of a younger generation of banking customers was investigated. It makes for interesting reading. Some of the highlights include the fact that 85% of young people (“Gen Y” – teenagers and 20-somethings) report [...]

I spend a large part of my year in conversation with managers working hard to try and understand today’s younger workforce. The pain they’re feeling is palpable. The evidence of change is overwhelming. Making the necessary changes, at times, seems impossible. The hope is that the challenges are being interrogated and slowly but surely acted [...]

Shifts in societal change over the decades have radically changed the way we do business. Some creep up on us while others happen like a tsunami. Is your business in symbiosis with its ever changing environment?  In order to attract and retain your target market, and indeed survive and thrive in current times, businesses need [...]

Interesting article from CNN Go Asia on 8 Feb 2010 about Japanese Gen Y simply not buying. How times have changed. Japan’s Generation Y have become famous for hating to buy anything. They were first reluctant to buy cars. And now we find out that Japanese youth are also disinterested in motorbikes. Sales for 2009 were a mere [...]

In December 09, Graeme Codrington recorded a series of short videos on Managing Generation Y at Work. This was done with Success.tv in London. These videos are now available for free: The videos are: The New World of Work – an introduction to what we do, and the concept that drives our thinking The New [...]

Updated in May 2010 Download a copy of this article in PDF format – right click here. The contents of this article can be presented as a keynote or a workshop for your team. Contact our UK or South African offices to find out how. As the world slowly emerges out of recession over the [...]