TomorrowToday

Birds of a feather flock together. The old saying rings very true when it comes to media channels that drive social interaction instead of one way broadcasting. Media channels that have a ‘live’ mechanism to them are inherently channels that can entice and engage its fans/viewers/listeners in a very personal and social manner. I would [...]

Why social media and radio are best friends original posted on Keynote Speaker Mike Saunders Blog

Marketers are always needing to prove the value of the work they do which is a tough challenge because value can be measured in many ways in the marketing world. The increase of brand awareness impacts the number of people who see the brand name, which increases database sizes and results in a more positive [...]

Carol Phillips is someone I follow on Twitter. If you’re looking for insights and great thoughts around Marketing and Generational Theory, then she’s definitely worth following. This week she uploaded a presentation onto Slide Share titled, ‘Researching the Millennial Mind‘. You can watch the presentation below, or click directly into Slide Share using the two [...]

Business to Business need lead generation focused websites Business leaders, in a recent study, cited company websites as the main source of information when looking at a business to business purchase. Company websites were used more than trade magazines, search engines and social media. The business decision makers are telling us the story that with [...]

Social media guru’s the world over will tell you that if you want to get into social media do your best not to own your content. This is a difficult concept to understand. Control is all we know. How can something benefit me if I don’t make sure it does? Well this video from TED [...]

Updated in May 2010 Download a copy of this article in PDF format – right click here. The contents of this article can be presented as a keynote or a workshop for your team. Contact our UK or South African offices to find out how. As the world slowly emerges out of recession over the [...]