TomorrowToday

I am a firm believer that every person hasa certian level of digital integration in their lifestyle. The is something in almost all of us that uses the digital landscape in someway or another. This is what excites me about digital media – its different for everyone. Each person experiences the digital landscape in their [...]

In a report released in February 2010 by Cisco Internet Business Solutions Group (IBSG) (download the PDF here – 2.8Mb), the needs of a younger generation of banking customers was investigated. It makes for interesting reading. Some of the highlights include the fact that 85% of young people (“Gen Y” – teenagers and 20-somethings) report [...]

The 11 March 2010 edition of the TIME magazine had a great cover article on “10 ideas for the next 10 years“. In the same edition, Nancy Gibbs (who has often written on generational issues for TIME), wrote an interesting short piece on how young people perceive the generation gap these days. It’s an interesting [...]

Shifts in societal change over the decades have radically changed the way we do business. Some creep up on us while others happen like a tsunami. Is your business in symbiosis with its ever changing environment?  In order to attract and retain your target market, and indeed survive and thrive in current times, businesses need [...]

Miranda Devine is a Sydney Morning Herald columnist, and recently wrote an excellent piece on Australia’s Gen Y (young people now in the teens and early 20s). She had just witnessed a group of 400 of them grilling Kevin Rudd, the Aussie PM – and they had given him a rough time. It’s well worth [...]

In December 09, Graeme Codrington recorded a series of short videos on Managing Generation Y at Work. This was done with Success.tv in London. These videos are now available for free: The videos are: The New World of Work – an introduction to what we do, and the concept that drives our thinking The New [...]