Tag Archives: social media
SMART-Customer-Experiences

Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message more accessible to the general consumer. Over the past few years we have placed much [...]

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Using digital to delight your customers

Customer centricity in business the art of making the customer the centre of decisions and processes in your business. Steering away from a product focus which aims to produce and sell products, a customer centric business looks at the needs of customers and solves them. The product literally sells itself because it solves customers problems [...]

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Top Trends in Social Media 2014

Top 7 Trends for Social Media in 2014

Tweet Going into 2014 I have spent some time looking into the predicted trends and have highlighted a few that I believe will take place in 2014. Image based content will increase This is a no-brainer but should be said. […]

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Internet-of-Things

What does it take to succeed in a Digital World?

One of the biggest game changers in business (and life) this century has been the introduction of the internet. The internet created a world of connection, a world where its easier to connect and faster to connect. We’re connected to information and people which has lead to business moving quicker, consumers changing faster, messages spreading [...]

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Looking into the future of mobile – the internet of things

There is no doubt that mobile technology is shaping our future. The mobile device has achieved market success and is currently more accessible than running water around the globe. In the last few years we have seen a massive increase of businesses offering services in the mobile arena with mobile banking probably one of the biggest services [...]

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Social Media Bootcamps – Joburg Dates

Tweet The Social Media Boot Camp is a crash course in Social Media and Web 2.0 with a specific focus on using it strategically for business. According to the Friendship 2.0 report published by MWEB, Social Media has become the […]

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Social Media Bootcamp – Durban

Tweet The Social Media Boot Camp is a crash course in Social Media and Web 2.0 with a specific focus on using it strategically for business. According to the Friendship 2.0 report published by MWEB, Social Media has become the […]

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Does your brand need to get a little more social?

Tweet We all know that social media is by no means new, however it’s astounding how many businesses have failed to recognise it as a powerful marketing tool. It’s changed the way brands and consumers communicate and is something companies […]

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Twitter in Business

So what business benefit does Twitter offer its users?

Tweet Twit! A few years ago this word would have described someone slightly lower on the food chain who annoys us. Today it has evolved into a term of endearment for those people using Twitter to communicate. Yes, it’s true. […]

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Social Reinvention

The need for Social Reinvention

Tweet When you drop a mentos mint into a bottle of Diet Coke the rough edges of the Mentos are filled with Diet Coke and a chemical reaction takes place producing CO2 . The CO2 causes the Diet Coke to […]

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Learn & Lead

What Social Learning will add to your Online Training Programme

Tweet I spent the day yesterday with one of South Africa’s favourite brands. We were looking into the implementation strategy of a new Social Learning platform that would add an entirely new dynamic to their training and development programme. What […]

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Linkedin in South Africa has grown by 83%

Linkedin in South Africa has grown by 83%

Tweet Over the past few months I havebeen looking extensively at the topic of Social Reinvention. This is the process of reinventing our business to incorporate social media and social technology. I have come to believe that this is imperative for […]

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