TomorrowToday

Over the last month Mike Saunders and a few associates ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. The findings were quite interesting and echoed many generalizations about generation Y. In South [...]

Dave Carroll wrote the infamous ‘united breaks guitars’ YouTube hit. The video received several million views and started a huge uproar against the customer service at United Airlines. This video single handedly created one of the online world’s biggest customer service headaches. United were applauded with how they handled the situation. They approached Dave directly [...]

I wrote about this on my blog a few weeks ago and thought it was worth sharing withthe connection economy audience as well. Youtube is often under the microscope regarding it copyright issues. Essentially uploading copywritten material (TV and Music) can can have a large impact on bottom line for specific industries. YouTube has finally [...]

Wednesday October 13th, most of the world were watching with baited breath as the rescue mission started for thirty three Chilean miners trapped about 700 meters below the ground. All thirty three men are doing well and it seems that their only cause for concern would be dealing with the new found fame. The media [...]

One of the challenges the internet has created is an unthinkable number of channels through which to broadcast. Of course none of us make use of every channel, but there is always someone using a channel we’re not. And so if you want to communicate to them the days of taking the attitude of ‘you [...]

Download a copy of this article in PDF format – right click here. The contents of this article can be presented as a keynote or a workshop for your team – we call that “Beyond the Hype“. Contact our UK or South African offices to find out how. PS – make sure you read the [...]

I am currently at the F-Secure partners conference in Vienna, Austria, and have been listening to Richard Gatarski speak about a passion for social media. One incredible story illustrates the power that new social media forms have to influence brands, and how little many established companies (even those who sell products and services that are [...]