Generations and Selling

Selling, advertising and marketing to different generations

Training rationale

All TomorrowToday’s training is conducted within the context of the new world of work. We look at your company’s specific needs and existing skills and marry them to our material, which focuses on global trends that are likely to influence tomorrow.

Training methodology

Our training is fun and interactive. We like to keep our number to less than 20 people per group, which allows for plenty of questioning, discussion and ‘doing’ time. Our belief is that most people are visual and kinesthetic learners, which is why we use a light-hearted, fun, and edutainment-style approach, with lots of multi-media and interactive applicative activities.

Course Objectives

In a world where saturated in competition and choice, all marketers are faced with the eternal question of ‘what makes our product or service different’? The answer lies with you and your talented staff; and your ability to connect with your market.  Moreover marketers are faced with the dilemma of where and how to sell. When you understand that their are different generational value systems, with different buying focuses, you will have a better understanding of how to be seen and to be heard by different generations.

Course Outline

  • An introduction to the new world of work
  • An overview of the connection economy, where we now sell experiences
  • An overview of what was going on in the world that influenced the making of four fundamentally different value systems, which all see the world through a different lens
  • An overview of the Silent Generation’s value system (born c. 1930 – 1949)
  • An overview of Baby Boomers’ value system (born c. 1950 – 1969)
  • An overview of Generation X’s value system (born c. 1970 – 1989)
  • An overview of Generation Y’s value system (born c. 1990 – 2005)
  • How to access a multi-generational market, in terms of what to say; and how to say it
  • What channels of communication to use and not use for each generation
  • Ideas on how to evoke brand loyalty amongst younger generations
  • The importance of providing a remarkable customer experience

 

Delegate Outcomes

  • Delegates are able to recall, comprehend, analyse and then apply information on the new world of work, the connection economy; and the different generations’ value systems
  • Delegates are able to adapt their existing marketing and sales strategy and needs to be more seen and heard in the market
  • Delegates will be exposed to the importance of having a social media presence

 

Course Benefits

  • An ability to ‘speak’ to people from different generations
  • Enhanced communication to different generations via multiple channels
  • An understanding of multi-generational market places
  • Raised awareness around generational differences

Course Logistics

  • One full day (08h30 – 17h00)
  • No more than 20 delegates per course
  • Price includes all training material and training aids
  • Price excludes any assessments required